About RCA
Impactful Results for Retailers and Credit Issuers
We are a strategic partner and problem solver for companies with lending programs
Driving Results Through Retail Analytics
Leveraging Customer Behavior to Drive Strategy
Our Services
Our Analytics Services
Explore the services and benefits that RCA provides to our clients, tailored to multiple retail verticals.
Customer Analytics and AI Solutions
Vintage level customer segmentation analysis to determine brand loyalty and in-depth customer profiles and spend by channel
Marketing Analytics and Budget Optimization
Use statistical methods such as Media Mix Modeling (MMM) to analyze the impact of various marketing activities
Portfolio and Asset Evaluation
Analyze all business KPI's and market trends to determine optimal asset composition and potential risks to growth and profit
Managed Credit Portfolio P&L’s
$
0
B+
Incremental Sales Delivered via Analytics
$
200
M+
Years of Experience
10
+
Case Study
Our Case Studies
Our case studies explore various scenarios focusing on Customer Segmentation, M&A Evaluation, BNPL Research, and Risk Analytics.
Leading Retailer:
Next Gen Customer Segmentation of Credit Card Portfolio
High End Apparel Retailer:
Comprehensive Review of Buy Now Pay Later (BNPL) Credit Providers
Our Happy Clients
Join With Companies That Trust Us
“There are very few experts like RCA that truly get all aspects of the Co-brand/ PLCC equation; Merchants + Issuers + Consumers + Networks. This is critical for decision-making in today's competitive cobrand and commerce landscape.”
BANYAN EVP, Partnerships
"Wale & Phil’s deep experience telling a compelling story is what makes them unique. Extreme analytics capability and craftsman ability and very precise in their recommendations. We are extremely happy with the work they have done bringing our story to life. We will engage them again and recommend them very strongly!"
Vivaha CEO