of Your Card Program
About RCA
Impactful Results for Retailers and Credit Issuers
We are a strategic partner and problem solver for companies with lending programs
Driving Results Through Retail Analytics
Leveraging Customer Behavior to Drive Strategy
Our Services
Our Services and Benefits
Explore the services and benefits that RCA provides to our clients, tailored to multiple retail verticals.
Customers
Customer Insights & Segmentation Customer Lifecycle & Loyalty Analytics Attrition Reduction Customer 360º Views
MMM
Media Mix Modeling (MMM) is a statistical method used to analyze the impact of various marketing activities
Optimization
Pricing & Promotion Optimization of Card Program Agreement Marketing Spend Optimization Payment Options
Managed Credit Portfolio P&L’s
$
0
B+
Incremental Sales Delivered via Analytics
$
200
M+
Total Experience
10
+
Case Study
Our Case Studies
Our case studies explore various scenarios focusing on Customer Segmentation, M&A Evaluation, BNPL Research, and Risk Analytics.
Electronics Retailer:
Next Gen Customer Segmentation of Credit Card Portfolio
High End Retailer:
Comprehensive Review of Buy Now Pay Later (BNPL) Credit Providers
Our Happy Clients
Join with people who already trust us
“There are very few experts like RCA that truly get all aspects of the Co-brand/ PLCC equation; Merchants + Issuers + Consumers + Networks. This is critical for decision-making in today's competitive cobrand and commerce landscape.”
BANYAN EVP, Partnerships
"Wale & Phil’s deep experience telling a compelling story is what makes them unique. Extreme analytics capability and craftsman ability and very precise in their recommendations. We are extremely happy with the work they have done bringing our story to life. We will engage them again and recommend them very strongly!"
Vivaha CEO