Marketing Analytics and Budget Optimization
Use Media Mix Modeling (MMX) & Multi-Touch Attribution (MTA) to predict:
- Traffic
- Conversion
- Optimal Spend Allocation
- Incremental Impacts
Media Mix Modeling
- It is an analytical solution that helps identify the true impact of current and historical spends while accommodating for a statistically determined baseline
- Holistic Performance Measurement – Across all physical and digital channels
- Optimal Budget Allocation & Sales Funnel
- Long-term Impact Analysis
- Immune to Shifts in Cookie Policy
- Quantifies the impact of External Events
- Is a Forward-Looking Solution
- Estimate Incremental Impacts and Scenarios
- Continuous Tracking and Fine-Tuning
- Addition of Multi-Touch Attribution (MTA)
- Considers which ads have been viewed or clicked by the user and when each such interaction occurred
- Allows for a dual-score framework
Other Marketing Budget Management Tools
- Use a customer segmentation framework that aligns with products and budgeting
- Effective targeting of New Accounts vs. Loyalty-Based Offers to Existing Accounts based on CLTV
- Identification of campaign expansion opportunities based on various risk management and marketing analytics models
- Customer level profitability metrics and prediction
Other Services
Customer Analytics and AI Solutions
Vintage level customer segmentation analysis to determine brand loyalty and in-depth customer profiles and spend by channel
Portfolio and Asset Evaluation
Evaluate all customer touchpoints to determine optimal Pricing, Risk Profiling, Budgeting, and Composition of your portfolio
